Experience · Website · 2026–Present
Behaiya
A website, shop and gathering place for Helen, a counsellor and writer, built to invite people in, not sell at them.
My Role
Creative Lead on Everything a Visitor Touches.
Behaiya is Helen’s practice and community: writing, gatherings and seasonal letters for people who want to slow down and pull up a seat. I joined in July 2026 to build it out end to end: the website, the brand around it, and the paths that turn a visitor into a subscriber, a customer or a guest at the table.
- Website design & build (Wix)
- Brand refinement
- Marketing & subscriber funnels (Kit)
- Online shop
- Events & gatherings
The Work
A Website That Pulls Up a Chair.
- 01
Come to the Table
Home and About pages built around Helen’s own story and words, in a warm burgundy-and-garden palette that feels like her practice rather than a template.
- 02
Letters, Not Newsletters
Sign-up pop-ups and forms connected to Kit, offering seasonal letters and her free guide, Building Blocks of Behaiya, instead of a generic “subscribe”.
- 03
Shop and Gather
A Wix shop for guides and products, plus Gather pages for events and schedules, set up so Helen can run them herself.
Screens
Desktop Tablet Phone